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Branding + UI + Spatial · 2026

Metrolink — Rebranding Southern California Transit

Student project, not affiliated with Metrolink.

Metrolink mark in white on Metrolink blue with construction lines

Overview

Metrolink is a regional commuter rail system connecting communities across Southern California.
It links riders to major cities, jobs, and transit hubs while providing a reliable alternative to driving.

01 · Problem

Solve a safety and belonging problem.

02 · Goal

Change the story from “commuter train” to “connection train.”

03 · Reach

Grow the audience without alienating existing riders.

Metrolink train in the new livery crossing a viaduct

System

One blue, one typeface, one line weight. Line colors handle route differentiation; everything else stays quiet.

The mark

A monogram built from the “M” in Anta, simplified into a wave drawn from the Southern California coast: movement, freedom, and the region’s coastal identity.

Metrolink Blue · #0049BA

White · #FFFFFF

Dark Grey · #424242

Light Grey · #EEEEEE

Digital

The app uses the same icons, line colors and type riders see on the platform.

Metrolink app map close-up on an iPhone
Metrolink website map on a laptop

Station

The mark scales from the station roofline to the seat back.

Train interior with Metrolink blue seats and signage
Metrolink campaign posters on a station platform
Tustin station with the Metrolink mark on the facade

Applications

Uniforms and stationery carry the same mark, blue and spacing.

Blue uniform jacket with the white Metrolink lockup
White shirt with the blue Metrolink lockup
Metrolink letterhead, envelopes and business cards
Aerial view of a Metrolink train along the Southern California coast

One visual system, from planning the trip to moving through the station.