Motion Design · 2025
Tentree — A Sustainable Brand in Motion
Student project, not affiliated with tentree.
Overview
A 28-second brand animation for tentree, an apparel company working toward planting one billion trees by 2030. Hand-drawn lines, seeds, and pine trees build one idea: sustainability grows out of connection, and ends up as something you wear.
01 · Connection
Flowing lines cross and settle, sustainability built on balance.
02 · Growth
A pine cone breaks into seeds that sprout into a forest.
03 · Fabric
The forest tightens into a knit, tying the story back to the product.
Frames
Every scene is built from three marks: a line, a dot, and a tree. Each one hands off to the next instead of cutting.
Palette
Two colors only. A deep forest green and a soft, cotton-like neutral swap foreground and background as the story moves.
Earthy Green · #17362E
Soft Neutral · #EEEFEA
Process
Storyboard sketches mapped each transition, from lines to seeds to the knit, before anything moved in After Effects.
